Immediately after far more than 35 several years, Corel Corporation has rebranded itself it is now Alludo.
“Corel has been a beloved and reliable marketplace titan for 35 many years. We have witnessed the globe alter, and we’ve progressed alongside with it,” explained chief executive officer Christa Quarles, in a blog site write-up. “In point, we’ve advanced so much that we have outgrown the manufacturer we made use of to be. We’re exceptionally proud of Corel’s legacy. We also think the greatest way to honor that legacy is to boldly go ahead.”
The new identify, pronounced ah-Bathroom-dough, is “a nod to our function: empowering ‘all you do’,” she said.
Even though the company’s overarching manufacturer has altered, the solution names – CorelDRAW, MindManager, Parallels, WinZip, PaintShop Professional, Pinnacle, Roxio, VideoStudio, WordPerfect, and other individuals – will stay the identical, as will the fundamental buyer and spouse contracts, invoicing, and payment procedures.
“This is a watershed moment for us,” Quarles said. “We’re reimagining the way the earth operates by not just writing a new chapter, but a entire new playbook. This new playbook reimagines what get the job done feels like—for our shoppers and ourselves. We believe that in functioning better and dwelling improved, and we want our options to supply just that, boldly and deliberately. That’s why we have resolved it’s time for a new brand. We’re delighted to share this news with you nowadays, by welcoming you to Alludo.”